Swokei Academy · free for every web designer

The free web design course for designers who want more clients

Three short courses that take you from your first client site to a steady agency. Real scripts, real templates, and an exercise at the end of every lesson.

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Course 1
Build Websites
Plan, build and launch client sites with AI coding tools.
10 lessons · 9.5 hours
Course 2
Get Clients
Find businesses, write emails that get replies, and close.
13 lessons · 9.5 hours
Course 3
Run & Grow Your Agency
Price, keep clients on care plans, and grow calmly.
12 lessons · 11 hours
The goal
Your own agency
Clients who stay and income that repeats every year.

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Every lesson is public. No account, no email, nothing to unlock.

Get Clients · Lesson 9How much should I charge for a small business website?Price from scope, your costs, your capacity and your market, and consider a one time setup fee plus a yearly maintenance agreement, without promising results. 36 min Get Clients · Lesson 4How do I write a cold email to a business about their website?Write a short, plain email that names one real problem you saw, the likely benefit of fixing it and one easy next step, and follow the email rules where you send. 36 min Build Websites · Lesson 3How do I build a client website with Claude or another AI coding assistant?Give the assistant a project instructions file and the brief, ask for one component at a time, review every change and commit working states to git. 65 min Run & Grow Your Agency · Lesson 7What should a website maintenance plan include and how do I write the scope?Write down exactly what yearly care includes (technical management, agreed updates, security, support), how much of each, how fast you respond, and what costs extra. 45 min

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Pricing Outreach Meetings Hosting AI coding Maintenance

Where this comes from

Taught from running a real agency

The tips come from a web design agency we know that runs with a team and brings in about $200k a month. Their results are not a promise of yours. What carries over is the method: find a business whose website is holding it back, or that has no website at all, show them a quick draft on a call, price it clearly, and look after the site every year after.

No made up case studies, no income claims, no fake student counts. Where a number appears, it is labelled as an example.

About the Academy

Every lesson has

A clear goal and what you need before you start
Numbered steps you tick off as you go
A worked example, with real scripts and prompts
The mistakes people make, and what to do instead
An exercise you can finish the same day
Three quick questions to check you got it
Templates you can copy, download and use with clients

Templates

Use them with your next client

Outreach emails, call agendas, proposals, launch checklists and more. Copy them, download them, change them.

Real examples of outreach emailsEight complete first emails for different niches and situations, plus a reply and a follow up. Each one is built from a real flaw on one site, so use them to learn the pattern, not to copy and paste.Prospect qualification worksheetA scoring sheet you fill in for each business before you contact it, so your time goes to prospects who can actually say yes.Discovery call agendaA timed agenda and question list for the first video call, from the opening line to the agreed next step.Meeting close checklistWhat to prepare before, do during and send after a sales meeting where you show a free draft and ask for the work.Objection handling scriptsCalm, honest responses to the objections you will hear most, such as price, timing and "my nephew does our website".Website proposal templateA fill in the blanks proposal covering scope, timeline, price, payment terms, ownership and an optional maintenance plan.

All 13 templates

Questions people ask

Is the Swokei Academy free?

Yes, completely. There is no payment and no card required, and every lesson and template is open to read.

Do I need a Swokei account?

No. You can read every lesson without signing up. For now, your progress is saved in this browser, so it will not follow you to another device.

Is it only about redesigning old websites?

No. Many local businesses have no website at all, and the Get Clients course has a full lesson on finding them, reaching the owner and selling a first website. The pricing, meeting and care lessons work for both kinds of client.

Who teaches it?

The tips come from a web design agency we know that runs with a team and brings in about $200k a month. The lessons are how they build sites and find clients, written down step by step. Their results are not a promise of yours.

Who is it for?

Web designers, web developers, freelancers and small web agencies who want to build better sites, find clients and run the business side well. It is written mainly for people working with small local businesses in the US.

All questions