Swokei opens every lead's website in a real browser, captures screenshots, extracts the DOM, and runs a deep design critique across design, copy, performance, and conversion paths.
It's the same review a senior designer would do, except it runs in parallel across your whole list and writes a personalised email about what it actually saw.
Every URL opens in a headless Chrome, fully rendered. No flat HTML scraping. Swokei sees the page the way your prospect sees it.
Swokei reviews layout, hierarchy, copy, CTAs, and conversion paths. It surfaces specific things that hurt the page, not vague feedback.
Hundreds of sites at the same time. Each gets a full audit and a draft email tied to what was found. You see results streaming in within minutes.

Far more than a Lighthouse score. Each audit reads the page like a designer would, top to bottom, and pulls out the things worth pitching against.
Does the headline explain what the company does in five seconds? Is the value prop visible without scrolling? Swokei flags vague or missing positioning.
Heading sizes, contrast, spacing, and CTA prominence. The audit catches pages where the most important element doesn't visually win.
Reads every paragraph for clarity, jargon, and reading level. Surfaces sections that ramble, repeat, or fail to make a concrete promise.
Tested on a real mobile viewport. Tap targets, font sizes, layout shifts, and any element that breaks below 768px gets called out.
Time to first paint, time to interactive, and total page weight. Slow pages get flagged with the specific assets that are costing you the most.
How obvious is the next step? Are CTAs visible above the fold? Does the form ask for too much? Friction points in the funnel get marked.
Case studies, logos, testimonials, social proof. Swokei notes when these are missing, buried, or unconvincing.
Detects the CMS, frameworks, and tracking tools the site runs on. Useful context for tailoring your pitch to their current setup.
How it works
CSV, Google Sheets, or a CRM sync. Swokei needs at least an email and a website URL per row. Map any extra columns once and they're available as variables in your emails.
Behind the scenes, a fleet of headless Chrome instances opens every lead's website in parallel. Pages are fully rendered with JavaScript executed, fonts loaded, and images displayed.
The screenshot and DOM are evaluated against design, copy clarity, conversion paths, mobile experience, and load performance. Specific issues are extracted as findings.
The most relevant findings get fed into the email writer, which references them naturally in the draft. Every email reads like it was written after a five-minute look at the site.
Drafts land in your campaign inbox. Approve them one at a time, batch-approve a hundred, or let auto-send handle it once you've QA'd the first few.
Where to find it
Live in every Smart Site Outreach campaign automatically. Start a campaign, drop in your list, hit analyse — Swokei pulls each website apart, scores it, and writes the email all in one pass.
What it costs
Costs 1 credit per website analysed. Bulk credit packs and monthly allowances on every paid plan. The first 20 are free, no card required.
Included in all paid tiers
Website analysis
Costs credits — only feature that does.
Mail sending
Available on paid plans only, not the free tier.
Everything else
Included in every paid tier at no extra cost.
Run 20 leads through Swokei. No card needed. No commitment.
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