Broken sites won't break your campaign.
When a site is parked, unreachable, or above your quality threshold, Swokei follows the rule you set instead of sending a generic email.
- Quality threshold to filter polished sites out
- Rules for parked, dead, captcha-walled sites
- Skip, send generic, or hold for review
- Set the rules once per campaign
Skip the lead, write a generic fallback, or pause the row for review. You decide once, Swokei handles every edge case the same way after that.
Quality threshold
Sites above your score cutoff are too polished to pitch. Swokei excludes them from the campaign so you don't waste a touch.
Unreachable rules
Parked domains, dead servers, redirects, captcha walls — choose to skip, send a generic note, or hold for review.
Defaults you set once
Configure the rules per campaign. Swokei applies them the same way to every lead so the campaign stays clean at any volume.
Every kind of broken site has a rule for it.
Real lead lists are messy. Some domains are parked, some sites are gated, some scores are too high. You decide once how each case should behave.
Quality threshold rule
Score cutoff above which a lead is excluded as too polished to pitch a redesign to. Drag the slider, save the rule.
Unreachable rule
What happens when a site times out, returns 5xx, or just refuses to load. Skip the lead, send a generic note, or hold for review.
Parked domain rule
Detected automatically when a domain shows a registrar landing page. Most teams skip these — Swokei does it for you by default.
Captcha or wall rule
When a site hides behind Cloudflare challenge or a login wall, the analyser can't see the real page. Choose how to handle it.
Redirect rule
When the URL redirects to a parent company's site or an unrelated domain, Swokei flags it so you can re-route or skip.
Hold-for-review queue
Anything you set to 'hold' lands in a review queue inside the campaign. Skim, approve, or skip in bulk.
How it works
Step by step.
Open the Rules step in your campaign
When you build a Smart Site Outreach campaign, the Rules step lets you set what should happen for each kind of edge case before any analysis runs.
Configure each fallback case
Set the quality threshold for excluded sites, the action for unreachable domains (skip / generic email / hold), and what to do with parked domains, redirects, or captcha walls.
Swokei applies them automatically
As analysis runs across your list, every lead that triggers a rule gets routed to the right outcome. You don't need to babysit the campaign — the rules do the work.
Held leads land in a review queue
Anything you set to 'hold' shows up in the campaign's review tab. Skim them, approve the ones worth a generic touch, and the rest stay parked.
Where to find it
In the campaign builder, under the Rules step (right before Start Analysis). Lives only on Smart Site Outreach campaigns since General Outreach skips analysis entirely.
What it costs
Included free with any paid plan. Setting rules costs nothing — and they actually save you credits by skipping leads that wouldn't have converted.
Included in all paid tiers
One subscription, the whole product.
Website analysis
Costs credits — only feature that does.
Mail sending
Available on paid plans only, not the free tier.
Everything else
Included in every paid tier at no extra cost.
Try it on a free campaign first.
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