How Swokei works

Smart Site Outreach is when Swokei reads each website and writes the email for you.

You give Swokei a list of websites and it opens every one in a real browser, looks at it the way a designer would, gives it a quality score, and writes a personalised email about what it actually saw on the page. This is the right mode when you're selling website work like design, redesigns, dev, conversion improvements, or anything where the lead's website is what the conversation is about.

Add your leads.

Upload a CSV, sync a Google Sheet, or use Swokei's built-in lead-gen to pull prospects by city and niche. Swokei dedupes across sources and stitches everything into one clean list.

Leads

Map fields.

Swokei recognises the usual suspects (name, email, URL, company, city) and shows you the mapping before anything runs. Tweak it if something looks off, then move on.

Leads

Verify leads.

Optional but worth it: Swokei pings each address and flags valid, risky, or invalid before the campaign runs. You stop bouncing and your sender reputation stays clean.

Write in any of eleven languages.

English, Norwegian, Swedish, Danish, German, French, Spanish, Italian, Portuguese, Dutch, Polish, or Czech. Personalisation quality stays consistent across all of them.

Tell Swokei who to skip, and what to do when sites are broken.

Set a quality threshold so Swokei only targets sites that actually need work. Decide whether to skip, fall back to a generic note, or delete leads when a site is parked or unreachable.

Start analysis.

Just a label for your own reference. Leads never see it. Useful when you're running ten campaigns at once and need to find the one for plumbers in Brooklyn.

Start analysis

Write the subject and drop in dynamic variables.

Your subject can include variables like { website } or { first_name }. Swokei resolves them per lead at send time so every email feels personal at first glance.

Start analysis

Hit start. Swokei does the audit.

Each URL opens in a headless browser. Swokei captures screenshots, extracts the DOM, runs a deep design critique, and writes a personalised email per lead, all in parallel.

Add a follow-up sequence.

Most replies come from follow-ups. Stack two or three nudges spaced over a week or two. Swokei pauses any lead that already replied so you never double-tap.

Schedule the campaign and connect your inbox.

Pick a start date, end date, send window, and throttle. Connect Gmail, Outlook, or any SMTP. Swokei sends from your real address with SPF, DKIM, and DMARC aligned. Then hit start.

Watch the campaign in real time.

Sent, opened, clicked, replied, bounced. Every metric updates live. See what's left to send, what failed, and which day is performing best.

Replies sort themselves.

Swokei sorts every reply by intent. Interested, maybe later, wrong person, not interested, or out of office. You can reply in-app, or let Swokei draft a response that you approve before it goes out.