Write it once. Send it to everyone.
Not every campaign needs a site audit. Write your own template with merge fields, upload your leads, and send — no analysis, no credits.
- Your template, your words
- Merge fields for lead and sender
- No website analysis, no credits
- Sends from your own mailbox
Swokei has two kinds of campaign. Smart Outreach reads each prospect's site and writes a unique email. General Outreach is the simple path — one template you control, sent to your whole list.
Write the email once in a rich editor. It goes to every lead on your list, personalized only by the fields you drop in.
First name, company, city, industry — and your own sender details — drop in as chips that preview with real lead data.
No site analysis and no per-lead writing means no credits spent. You only need a connected mailbox.
The simple campaign, done properly.
Everything a template campaign needs — merge fields, follow-ups, your own inbox — without the site analysis.
Start a campaign and choose General Outreach instead of Smart Outreach. Name it and you're in.
Bold, links, lists — a proper editor, not a plain box. The same one the sequence uses.
First name, last name, company, title, industry, location, phone, website, email — each a chip that fills per lead.
Your name, email, company, size, location and website drop in too, so the sign-off is always right.
Find leads, upload a file, paste, Sheets or library — general campaigns only need an email per lead.
Add follow-up steps to the template just like an audit campaign, all sent from your mailbox.
How it works
On the campaign type screen, pick General Outreach and give the campaign a name.
Bring them in from any source — a general campaign only needs an email address.
On the Sequence tab, write your email and drop in merge fields as chips.
Assign a mailbox, set the pace, and send. No credits, no analysis.
On the campaign type screen when you create a campaign — the General Outreach card, next to Smart Outreach.
Writing and sending general campaigns costs no credits. You need a connected mailbox, available on any paid plan.
Agencies that let Swokei do the outreach
The main thing I like is that the emails actually have something relevant to say. Instead of sending the same pitch to everyone, I can mention their design, SEO or mobile experience without doing the research manually.
Great tool. I'd recommend Swokei to any web designer looking to get more web design clients.
We were already doing outreach for our web design company, but most of the time we were guessing what to say. Now we let Swokei analyze business websites, find real issues, and turn them into personalized emails we can still send at scale.
We run a small web design agency and outreach has always been one of those things we know we need to do but never had enough time for. Swokei made it much easier to keep it consistent.
We send far more outreach than before and it's more personal, not less. That combination just didn't exist for us until this.
One of my employees kept telling me to give Swokei a try. I was pretty skeptical at first, but after using it for a while, it quickly became part of our daily outreach.
Ready to take control of your outreach?
Reads every prospect's site and writes the outreach that lands you the work.