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Cold email for web designers
Cold email for web designers
Templates get ignored because every owner has seen them. Swokei writes each email from a real problem on that business's own site.
Free. No card, no sign-up to try it.
Swokei is a website analysis tool for designers and agencies that studies every prospect’s site and writes the cold email that lands you the work.
Finds the leads
Real businesses anywhere in the world, each with a verified email ready to reach.
Analyzes every site
Everything from design and layout to load speed, mobile and SEO, read page by page in a real browser rather than guessed from the URL.
Writes each email itself
Every email names the real problems it found on that site. No templates, no swapping a first name into the same paragraph.
You just approve
Swokei does the reading and the writing. You read what it wrote, and nothing leaves your mailbox until you say so.
to Harrowfen Roofing
A quick thought on your homepage
EditStart campaign
to Harrowfen Roofing
A quick thought on your homepage
EditStart campaign
Tracks the replies
Opens, replies and interest, all tracked so you can see what is landing.
Interested replies
214↑ 100%
Open rate
68%
Replied
18%
The template problem
Why web design cold email templates stop working
The popular templates were written for everyone, so they are now sent by everyone. A business owner can spot "I came across your website and noticed a few things that could be improved" from the subject line. It promises a finding and never delivers one.
A cold email for web designers only works when it carries proof. The proof is the prospect's own site: something specific, true, and easy for the owner to check. That is the part no template can contain, because it is different for every business.
The anatomy
What a web design cold email that gets replies looks like
The subject line is plain and specific, the kind of thing a colleague would write: a short note about their homepage, not a promise of more sales. The first line names one thing you noticed on their site. The second says what it costs them, in their terms: visitors leaving, calls not made, bookings lost.
Then a light offer. Not a meeting request, but something easy to say yes to: a short video showing the fix, or two sentences on how you would change it. The whole email fits on a phone screen without scrolling, and it never mentions your agency's awards.
Subject
Short and specific to them, under about forty characters so it is not cut off on a phone.
First line
One real finding on their site, nothing generic.
Why it matters
The cost to them in customers, calls or bookings.
The ask
Something small and easy to accept.
Five angles
Five angles that work in web design cold emails
Speed: the homepage takes several seconds to show anything on a phone, and most visitors will not wait. Responsiveness: the menu or text breaks on mobile, where most of their visitors are. The next step: the booking or quote button is below the fold or missing on some pages. Search: key pages have no title or description, so the business barely shows up for its own services. Trust: an outdated design, broken images or an old copyright year make the business look closed.
Use one angle per email, the strongest one for that site. Save the second-best finding for the first follow-up, so each message brings something new instead of repeating the first.
Follow-ups
Following up without being annoying
Most replies come after a follow-up, not the first email. Two or three follow-ups, a few days apart, each with a new reason to reply, is plenty. Stop the moment someone asks, and stop immediately on a hard bounce.
Swokei writes the first email and the follow-ups from the findings on each site, in thirteen languages, and sends them from your own mailboxes at a human pace. You approve everything before it goes.
Spacing
A few days between touches, never daily.
New angle each time
The next finding, a short example, then a polite last note.
Their language
Written natively in thirteen languages, not translated.
Testimonials
Agencies that let Swokei do the outreach
The main thing I like is that the emails actually have something relevant to say. Instead of sending the same pitch to everyone, I can mention their design, SEO or mobile experience without doing the research manually.
Chris Bergman
Founder
Great tool. I'd recommend Swokei to any web designer looking to get more web design clients.
Emma Lindqvist
Owner
We were already doing outreach for our web design company, but most of the time we were guessing what to say. Now we let Swokei analyze business websites, find real issues, and turn them into personalized emails we can still send at scale.
Sanjay Purma
Director
We run a small web design agency and outreach has always been one of those things we know we need to do but never had enough time for. Swokei made it much easier to keep it consistent.
Rachel Owens
Creative Lead
We send far more outreach than before and it's more personal, not less. That combination just didn't exist for us until this.
Marcus Tan
Head of Growth
One of my employees kept telling me to give Swokei a try. I was pretty skeptical at first, but after using it for a while, it quickly became part of our daily outreach.
Tom Beck
Founder
Mailboxes, sending and campaigns are unlimited.
Credits and lead generation are the only two things that count down. Mailboxes, emails sent and campaigns are unlimited on every paid plan.
MonthlyYearlySave 15%
What is a credit?
One credit is one lead's website read and one email written for it. That is the whole meter.
Spends a credit
Analyzing a site and writing that lead its email, one per lead. Verifying an address, one per address.
Always free
Sending, follow-ups, reply sorting, warmup, lead search, your own templates and the CRM.
Rolls over
Unused monthly credits carry into next month, up to one month's worth on top.
FAQ
Questions agencies ask
Straight answers about the work, the tool and what it costs.
Open with one real problem on their site, say what it costs them, and ask for something small. Keep it short enough to read on a phone without scrolling.
Ready to take control of your outreach?
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Reads every prospect's site and writes the outreach that lands you the work.