Masterclass 2 of 3
Get Clients
How do web designers find and win clients?
This track walks you through the whole client acquisition loop a small web design business can run every week, from choosing who to sell to through the meeting, the price and the follow up. Every lesson works with nothing more than a browser, an email account and a calendar. One optional lesson shows how a tool like Swokei can speed up the research and writing.
13 lessons · about 9.5 hours · Beginner · free
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Lessons
- 1Choose a niche and an offerPick one type of local business you can reach and understand, then write a one sentence offer that names who it is for, the result it aims at and what is included.Worksheet 35 min
- 2Outreach channels comparedFacebook messages, warm business contacts, cold calls, referrals and targeted email each trade effort, scale and reply quality differently, so pick one or two you can run every week.Step by step guide 25 min
- 3Qualify and research prospectsCheck that a business is real, active and able to pay, then write down two or three specific, verifiable website problems before you make any claim.Worksheet 45 min
- 4Write outreach emails that get repliesWrite a short, plain email that names one real problem you saw, the likely benefit of fixing it and one easy next step, and follow the email rules where you send.Step by step guide 36 min
- 5Win businesses that have no websiteFind active businesses with no site, learn why they never got one, reach the owner on the channel they already use and sell a small first website with care included.Step by step guide 46 min
- 6Use a free draft as a conversation starterA small free preliminary draft can earn a meeting, as long as it is scoped, quick and clearly a starting point rather than finished work.Step by step guide 50 min
- 7Book the video meetingAnswer fast, offer two specific times for a short video call and keep the draft for the call, so you can present it live instead of emailing it.Role play 25 min
- 8Run the sales meetingOpen with an agenda, ask discovery questions, share your screen to walk through the draft, ask for reactions and finish with one agreed next step.Walkthrough 45 min
- 9Price your websitesPrice from scope, your costs, your capacity and your market, and consider a one time setup fee plus a yearly maintenance agreement, without promising results.Step by step guide 36 min
- 10Handle objections and closeTreat objections as questions, answer them plainly, check you are talking to the decision maker and close on a simple written agreement with a clear next step.Role play 41 min
- 11Follow up, keep a CRM and ask for referralsKeep every lead in one simple pipeline with a next action and a date, follow up politely a few times, and ask happy clients for introductions.Checklist 36 min
- 12Find clients with Swokei (optional)Swokei finds local businesses by city and industry, analyzes their websites when you run the analysis, writes a personalized email from what it found and sends from your mailbox, while you handle replies, meetings and the work.Product demo 36 min
- 13Client acquisition exerciseRun the full loop once on real businesses: discover, qualify, message, reply, book, present a draft, propose a price and close or follow up.Worksheet 126 min