Book the video meeting

• A video call tool you can share your screen in, and either a booking link or two or three open slots this week.

A reply is the most fragile moment in the process. The owner was curious for about ninety seconds. Answer two days later, or with a wall of text, and someone else's email takes its place.

Your reply is not there to sell. It is there to get a short meeting on the calendar, where the owner sees the draft on your screen while you explain it. Emailed alone, a draft gets judged on the wrong details ("I do not like that blue"). On a call you can say "That blue is a placeholder" and move on.

Scripts for the replies you will see most often. Say you are Jordan, writing to fictional local businesses.

They say yes to the sketch.

Them: Sure, I would like to see what you have in mind.

You:  Great. I will put together a rough first pass of the homepage.
      Would Thursday at 10 a.m. or Friday at 2 p.m. Central work for a
      15 minute video call? I will share my screen and walk you through it.
      If someone else helps decide on the website, they are welcome to join.

They ask you to just email it.

Them: Can you just send it over?

You:  I can, though it is a rough first pass and a few things only make
      sense with a quick explanation, like which parts are placeholders.
      Would 15 minutes on Thursday or Friday work? If not, I will send a
      couple of screenshots and you can tell me if it is worth a call.

If they still want screenshots, send one or two, labeled as preliminary, and ask for a call again.

They ask about price straight away.

Them: How much does this cost?

You:  Fair question. It depends on how many pages and features you need.
      Small clinic sites I build usually start around [your starting price],
      and I will give you an exact number after a quick look at what you
      need. A 15 minute call is the fastest way to get there. Thursday at
      10 or Friday at 2?

Dodging the question completely feels evasive.

They say "not right now."

Them: Not a priority right now, maybe later in the year.

You:  Totally understand. Would it be OK if I checked back in [month]?
      I will keep it short.

Then add the follow up date to your pipeline.

They are not the right person.

Them: You would need to talk to our office manager, Lisa.

You:  Thanks, that helps. Could you share the best email for Lisa, or
      would you mind forwarding this? I will keep it short.

Bad reply to an interested lead, for contrast:

Thanks for your interest! Attached is our 14 page capabilities deck, our
pricing sheet and the full homepage design. Let me know what you think and
if you want to proceed we can schedule a time to discuss.

Too much reading, the draft is gone without context, and the next step is vague.

• Answering a day or two later. Interest fades fast.
• Asking "when works for you?" Open questions create back and forth. Offer two times with a time zone.
• Hiding the price completely. Give a starting point and say the exact number comes after the call.
• Taking a no show personally. Reschedule politely, once or twice, then move on.

Write your own versions of the five reply scripts for your niche, with your real time zone and starting price. Then make a calendar invite template with a clear title and one line agenda, and a reminder for the day before.

Time: about 20 minutes.

Deliverable: one note with five scripts, the invite template and the reminder, ready to paste.

• real outreach email examples includes reply examples you can adapt
• Run the sales meeting what to do once they join the call
• Follow up, keep a CRM and ask for referrals for the "not right now" leads