Masterclass 3 of 3
Run & Grow Your Agency
How do I run a small web design agency that stays profitable?
This track covers the business behind the websites: who does what in a one or two person studio, how to price setup and recurring care, how to host and recover client sites without panic, and how to keep many clients organized. It ends with a one page plan for an agency you can run for years without burning out.
12 lessons · about 11 hours · Intermediate · free
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Lessons
- 1Roles in a lean agencyList every job the agency does, group the jobs into a few roles, give each role one owner and a weekly time budget, and make sure both partners can build and sell.Worksheet 35 min
- 2Setup fees and recurring careCharge a setup fee that covers the build with a profit, and a separate recurring care fee for a defined scope, then check both against your real hours, costs and capacity.Worksheet 45 min
- 3Hosting fundamentals for agenciesThe client owns the domain, DNS points names at services, the host serves the site, email hosting is a separate service, and your contract says who is responsible for each piece.Step by step guide 36 min
- 4Low cost hosting optionsStatic hosts with a free tier, inexpensive shared hosting and small managed plans can all work, as long as you check current terms, watch usage, and keep each client isolated.Worksheet 40 min
- 5Deploy, break and recover a siteDeploy a sample site from a repository, connect a test domain, turn on HTTPS, set up error alerts and backups, then deliberately break it and roll back so recovery is a habit.Product demo 95 min
- 6Managing many client sitesGive every client separate projects and accounts, keep credentials in a password manager with shared vaults, back up on a schedule, and track every renewal date in one place.Checklist 50 min
- 7Scoping a maintenance planWrite down exactly what yearly care includes (technical management, agreed updates, security, support), how much of each, how fast you respond, and what costs extra.Worksheet 45 min
- 8Explaining recurring care to clientsShow the setup fee and yearly care as simple, honest math over a few years, and frame care as the owner getting to focus on their trade while you handle the site.Role play 36 min
- 9Standard operating proceduresWrite short, checkable procedures for intake, demo, proposal, revisions, approvals, launch, support, cancellations and ownership, and improve them every time something goes wrong.Worksheet 65 min
- 10Numbers worth watchingTrack a short list: outreach to reply to meeting to close, margin per project, care plan retention, and hours of capacity, and remember that revenue is not profit.Worksheet 45 min
- 11Automating admin safelyAutomate reminders, intake forms, renewal notices and uptime alerts, but keep a human approving anything that charges money, promises work, or talks to an upset client.Step by step guide 50 min
- 12Capstone: your one page agency planPull everything from this track into one page: who you serve, how you find them, what you sell, how you deliver and maintain it, your numbers, and your next ninety days.Worksheet 96 min