Templates
Working documents from the courses. Read them here, copy them, or download them and make them yours. Free, no signup.
Get clients
Real examples of outreach emailsEight complete first emails for different niches and situations, plus a reply and a follow up. Each one is built from a real flaw on one site, so use them to learn the pattern, not to copy and paste.Email examplesProspect qualification worksheetA scoring sheet you fill in for each business before you contact it, so your time goes to prospects who can actually say yes.WorksheetDiscovery call agendaA timed agenda and question list for the first video call, from the opening line to the agreed next step.ScriptMeeting close checklistWhat to prepare before, do during and send after a sales meeting where you show a free draft and ask for the work.ChecklistObjection handling scriptsCalm, honest responses to the objections you will hear most, such as price, timing and "my nephew does our website".ScriptWebsite proposal templateA fill in the blanks proposal covering scope, timeline, price, payment terms, ownership and an optional maintenance plan.Document
Build websites
Website specification briefThe one page brief you complete with the client before building, covering goals, audience, pages, content, features and sign off.DocumentAI website prompt packDetailed prompts for each stage of building a client site with Claude or another capable coding assistant, from plan to launch.PromptsLaunch QA checklistEverything to test before a client sees a site or before it goes live: content, mobile, forms, speed, SEO, accessibility and DNS.ChecklistClient handoff checklistThe steps for handing a finished site to a client so they own their accounts, know how to get help and know what happens next.Checklist
Run your agency
Hosting comparison sheetA table you fill in to compare hosting options on the things that matter for client sites, using each host's current terms.SpreadsheetMaintenance scope templateA clear statement of what a yearly care plan includes and excludes, so recurring work stays profitable and nobody is surprised.DocumentAgency SOP starterStarter standard operating procedures for the jobs a small agency repeats every week, ready to edit into your own.Document