Reading Your Campaign Analytics
Every campaign includes a built-in analytics section showing how your outreach is performing. Learn what the numbers mean, how to interpret them, and what to do when results aren't meeting your goals.
Finding your analytics
Go to the Campaigns page, click on the campaign you want to review. At the top of the campaign detail page, you'll see a stats bar with summary numbers. Below that is an activity chart that plots performance over time.
Understanding the stats bar
| Metric | What it shows |
|---|---|
| Sent | Total emails successfully delivered, including initial emails and follow-ups |
| Opened | How many unique leads opened at least one email, shown as a count and percentage |
| Clicked | How many leads clicked a link in your emails. Zero if your emails contain no links. |
| Interested replies | Replies auto-classified as Interested. This is the metric that matters most — genuine sales opportunities. |
| Bounced / Failed | Emails that couldn't be delivered. Bounces are undeliverable addresses; failures are sending errors. |
What the activity chart shows
The chart below the stats plots sent, opened, clicked, and interested reply counts on a daily timeline. Interpreting it:
- Spikes in sent — batch send moments, usually when a campaign launches or resumes
- Opens lagging 1–3 days behind sends — normal. People open emails when they have time, not immediately.
- Replies across days — replies can arrive throughout the campaign as follow-ups trigger and people respond
- Flat sections — indicate periods when the campaign was paused or no new activity occurred
Benchmarking your open rate
Cold email open rates vary by industry and approach. Use these as rough guidance:
- Under 30% — below average. Subject line may need work, or deliverability issues may be sending emails to spam.
- 30–50% — healthy. Emails are reaching the inbox and your subject line is working.
- Over 50% — strong. Note that Apple Mail Privacy Protection can inflate this number artificially.
Benchmarking your reply rate
For personalized cold outreach with website analysis (Smart Outreach):
- Under 1% — something needs attention. Check deliverability, list quality, or email messaging.
- 1–3% — average for cold outreach
- 3–6% — good. Your targeting and message match well.
- Over 6% — excellent. Scale this approach further.
Diagnosing low open rates
If your open rate is under 20%, check these in order:
- Deliverability. Test your mailbox at mail-tester.com. A poor deliverability score means emails are landing in spam filters before recipients can open them. This is often the culprit.
- Subject line specificity. Is your subject line specific to each lead's business, or generic? Specific, personalized subjects always outperform generic ones.
- Warmup status. Check your email warmup — an under-warmed mailbox will have poor inbox placement. Allow a few weeks of warmup before expecting strong open rates.
High open rate, zero replies — what went wrong?
This is the most common issue people debug. Your subject line and email are getting noticed, but the content isn't convincing. Common causes:
- Email is too long or too salesy. Read 10–15 generated emails from the campaign. If they read like a brochure or pitch deck, that's the problem. Cold emails need to be conversational and brief.
- Call to action is too high-commitment. "Book a call" as a first ask is hard to convert. Try "Would this be worth a quick look?" or "Curious if this resonates?" — much lower friction.
- Lead quality is too high. Businesses with strong, well-maintained websites (score 8–10) don't need your services. Filter for lower-scoring sites (5–7) to target businesses that actually need help.
- Apple Mail inflation. If your audience is Apple-heavy, Apple Mail Privacy Protection may be inflating your open rate. Your actual performance might be fine.
High bounce or failure rate
If more than 5% of emails bounce or fail:
- Check the lead list for bad email addresses — invalid domains, obvious fakes, or formatting errors.
- For SMTP mailboxes, verify the mailbox is still authenticated. Sending failures (different from bounces) mean the mailbox couldn't send at all.
- Consider running your lead list through an email verification service before your next campaign.
Realistic timeline for campaign results
Here's what to expect with a typical 50-lead campaign:
- Day 1: First emails start going out
- Days 1–3: Most opens happen within 48 hours of delivery
- Days 1–5: First replies usually arrive in the first few days
- Days 7–14: First follow-ups trigger, bringing a second wave of replies
- Days 14–21: Second follow-up if configured
Exporting campaign data
On the campaign detail page, look for an "Export" or "Download CSV" button. Click it to download a spreadsheet with all leads, their send status, open status, click status, and reply classification. Use this for deeper analysis or reporting.