- Campaign Types: Smart Outreach vs General Outreach
Swokei has two campaign types. Choosing the right one determines whether Swokei writes your emails for you based on website analysis, or whether you bring your own message and just use Swokei to send and track replies.
- Running Your First Campaign
Learn how to set up and launch your first Smart Outreach campaign — from uploading leads to watching replies come in. This walkthrough takes you from start to finish, including how to handle edge cases and monitor your results.
- Adding Leads: CSV & Google Sheets
Every campaign starts with a lead list — a set of prospects with their website URL and email address. Swokei accepts CSV files and live Google Sheet connections, and includes optional fields to boost email personalization.
- Using the Lead Finder
The Lead Finder helps you discover local businesses in any city and industry without needing an external lead list. Search by city and industry, browse results, select the ones you want, and add them directly to a campaign.
- Writing Better Cold Emails
Swokei writes your cold emails automatically based on website analysis. Understanding what makes a cold email effective — and how to edit the AI's output — helps you get better reply rates. This guide covers the fundamentals, what to fix in generated emails, and what to avoid entirely.
- Follow-up Sequences
A follow-up sequence automatically sends additional emails to leads who don't reply to your first message. Most responses in cold outreach come from follow-ups, not the initial email — setting up the right sequence is one of the highest-impact ways to improve your campaign results.
- Managing Campaigns: Pause, Resume & Monitor
Learn how to monitor a running campaign, interpret lead statuses, pause and resume sending, edit emails before they go out, add more leads mid-campaign, and delete campaigns when you no longer need them.
- Reading Your Campaign Analytics
Every campaign includes a built-in analytics section showing how your outreach is performing. Learn what the numbers mean, how to interpret them, and what to do when results aren't meeting your goals.
- What Happens When a Campaign Completes
A campaign moves to Completed status when every lead has either been sent their full sequence, replied, unsubscribed, or failed. Understanding what completion means helps you know what stops, what keeps working, and what to do next with your leads.
- Email Open & Click Tracking
Swokei tracks when cold emails are opened and when links inside them are clicked. This gives you engagement signals even before a prospect replies, helping you understand which campaigns resonate and which leads are actively interested.
- A Lead Replied — What Do I Do Next?
A reply arrived. Swokei has classified it and stopped further follow-ups. Now it's your move. Here's what to do depending on the type of reply, with templates for common scenarios.
- Reply Classification & CRM
When leads reply to your campaigns, Swokei reads and automatically classifies each message so you know which ones need immediate attention. The built-in CRM lets you track deal stages, add notes, record meetings, and manage your entire pipeline without leaving Swokei.
Agencies that let Swokei do the outreach
The main thing I like is that the emails actually have something relevant to say. Instead of sending the same pitch to everyone, I can mention their design, SEO or mobile experience without doing the research manually.
Great tool. I'd recommend Swokei to any web designer looking to get more web design clients.
We were already doing outreach for our web design company, but most of the time we were guessing what to say. Now we let Swokei analyze business websites, find real issues, and turn them into personalized emails we can still send at scale.
We run a small web design agency and outreach has always been one of those things we know we need to do but never had enough time for. Swokei made it much easier to keep it consistent.
We send far more outreach than before and it's more personal, not less. That combination just didn't exist for us until this.
One of my employees kept telling me to give Swokei a try. I was pretty skeptical at first, but after using it for a while, it quickly became part of our daily outreach.
Ready to take control of your outreach?
Reads every prospect's site and writes the outreach that lands you the work.