Personalised writing

    Specific references, not {{first_name}} templates.

    Swokei writes emails that mention what it actually found, like the buried case studies, the slow mobile load, the CTA that doesn't say what it does.

    • Real findings from the lead's actual website
    • Multi-language support out of the box
    • Edit any draft before it goes out
    Loved by1,000+ web agencies

    Every draft references the lead's actual website. No generic openers, no fake compliments, no recycled lines. The kind of email a person can only write after looking at the site.

    01

    Anchored in real findings

    Each email cites a specific issue Swokei spotted on the page. Not a vague compliment, an actual observation a redesign would fix.

    02

    Language you choose

    Pick from 11 languages per campaign. Every draft is written native, not machine-translated.

    03

    Editable before send

    Every draft sits in your inbox before it goes out. Tweak a line, change the subject, ship it. Or batch-approve a hundred at a time.

    All the controls you have over what Swokei writes.

    The writer is opinionated by default and configurable when you want it to be. Every campaign can sound like you, in any of 11 languages.

    11 languages

    English, Norwegian, Swedish, Danish, German, French, Spanish, Italian, Portuguese, Dutch, Polish. Pick once and every draft is written native.

    Custom variables

    Drop in {{first_name}}, {{company}}, {{website}}, or any column from your CSV. Resolved per recipient at send time.

    Subject + body together

    Swokei writes both the subject line and the body in one pass, so the subject reflects what the email actually says.

    Edit any draft

    Drafts queue up before sending. Edit any line, change the subject, swap a paragraph. Save, ship, or discard.

    Batch approve

    Once you've checked the first few, batch-approve the rest of the campaign in one click. Or turn on auto-send.

    Re-write on demand

    Don't like a draft? Hit re-write and Swokei generates a new version with the same findings but a different angle.

    How it works

    Step by step.

    1

    You configure language once

    Open the Writing Style step in the campaign builder. Pick a language. That default applies to every draft in the campaign.

    2

    Findings from the analysis feed into the writer

    When website analysis finishes for a lead, the most relevant findings get passed to the writer alongside your language setting, the lead's data, and any custom variables you defined.

    3

    A draft is generated per lead

    The writer produces a subject line and body that reference the lead's site by name and cite specific things found on the page. Every email is unique to the recipient.

    4

    You review or auto-send

    Drafts queue up in the campaign inbox. Edit any line, swap the subject, or batch-approve everything. You can also turn on auto-send once you're happy with the first batch.

    Where to find it

    In every campaign — both Smart Site Outreach (where the writer pulls from website findings) and General Outreach (where you write the template and Swokei resolves variables per lead). Open the Writing Style step to configure it.

    What it costs

    Included free with any paid plan. Drafts generated for analysed leads are part of the website-analysis credit, and General Outreach drafts cost nothing extra.

    Included in all paid tiers

    One subscription, the whole product.

    CRM with custom pipeline stages
    Team workspace with unlimited members
    Inbox with reply classification
    Follow-up sequences
    Mail verifier
    General Outreach (free with any paid plan)

    Website analysis

    Costs credits — only feature that does.

    Mail sending

    Available on paid plans only, not the free tier.

    Everything else

    Included in every paid tier at no extra cost.

    Try it on a free campaign first.

    Run 20 leads through Swokei. No card needed. No commitment.

    Start your free campaign

    Try it on your own list.

    20 free credits. No card. No onboarding deck.

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