A number that tells you where the opportunity is.
Fifteen-plus signals roll up into a 0-10 score per site. Above your threshold, Swokei continues. Below, it parks or skips.
- 0-10 quality score per website
- Threshold you set, not us
- Your list auto-prioritised by opportunity
- See score breakdowns at a glance
Your list gets ranked by improvement opportunity, not alphabetical order, so you spend time on the leads that actually have something to fix.
Fifteen-plus signals
Design quality, copy, performance, conversion paths, mobile experience, and more roll up into a single 0-10 score per website.
Threshold you control
Set the cutoff. Sites scoring above it are too polished to pitch a redesign to. Sites below get the personalised treatment.
Auto-prioritised list
Swokei sorts your leads by score so the biggest opportunities sit at the top. You always work the right end of the list first.
What goes into the score, and what you do with it.
The score is a single number on every lead, but it's built from clear, individual signals you can drill into. Useful for the whole team, not just the campaign builder.
Sub-scores per category
Design, copy, performance, mobile, conversion. Each rolls up into the headline number, but you can see exactly where the points came from.
Threshold slider
Drag-and-drop slider in the campaign Rules tab. Sites at or above your threshold get excluded as too polished. Lower threshold = more aggressive filter.
List auto-sorted
Lowest scores rise to the top of your campaign view. Biggest opportunities first, no manual sorting needed.
Filter and export
Filter the campaign by score range. Export a CSV of just the 4-6 score range if you want to hand it to a salesperson for warm calls.
Re-score any lead
If a site changes, re-trigger the analysis from the lead's row. The score updates and the campaign re-prioritises automatically.
Score history
Every analysis pass keeps a record. See how a prospect's site has changed over time — useful for follow-ups months down the line.
How it works
Step by step.
Each analysed site gets scored automatically
Scoring runs as part of the website analysis pass. You don't trigger it separately — every site that gets analysed gets a score in the same step.
Fifteen+ signals roll up into a 0-10 number
Design hierarchy, copy clarity, mobile rendering, page speed, conversion paths, image weight, and more get weighted and combined into a single comparable score.
You set the threshold per campaign
Drag the slider in your campaign rules. Sites at or above your threshold are excluded — they're too polished. Everything below gets the personalised pitch.
Your campaign list re-sorts by score
Lowest-scoring sites surface at the top. You see the biggest opportunities first, instead of working through alphabetically.
Where to find it
Inside any Smart Site Outreach campaign. Open the Rules tab and drag the quality threshold slider — Swokei applies it the moment analysis finishes for each lead.
What it costs
Included free with every Website Analysis credit. Scoring is part of the same analysis pass, so you don't pay separately for it.
Included in all paid tiers
One subscription, the whole product.
Website analysis
Costs credits — only feature that does.
Mail sending
Available on paid plans only, not the free tier.
Everything else
Included in every paid tier at no extra cost.
Try it on a free campaign first.
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